![]() SPLAT doesn’t engage in traditional advertising, instead relying on word of mouth as its preferred marketing method. SPLAT introduced its eco-friendly BioMio home cleaning products line in 2014, adding to its other two oral care speciality brands, Biomed and INNOVA. The company also uses a CO2-neutral production method. All its products are 100 per cent vegan, use plant-based components and are not tested on animals. SPLAT pursued international expansion in 2011 and credits much of its success to connecting with consumers drawn to its concept of creating products through a natural and environmentally friendly process. Founded in 2000 by Evgeny Demin and Elena Belous, the Moscow-based company has grown into a top-three toothpaste brand in the Russian marketplace. ![]() Producing up to 200 tubes of toothpaste every minute, family-owned and -operated company SPLAT has grown into a leading global manufacturer of oral care products sold to more than 60 countries. SPLAT Photo by Karolina Grabowska on Pexels Here are three Russian family-run businesses that are quickly gaining international recognition. Yet, with its vast natural resources, well-educated population, developed national institutions and access to a sizeable domestic marketplace, Russia offers a wealth of advantages to family businesses. Moreover, many of Russia’s family businesses, still impacted by the country’s history of collectivism and embedded cultural Soviet-era norms, are reluctant to be recognised as such and consequently avoid using their family or founder’s name. Russia’s nearly 74-year self-imposed ban on entrepreneurial business has meant the kinds of multigenerational family business relationships seen across North America and Europe have not had time to materialise. Although Russian family businesses have been on the rise since the nation’s shift from communism in 1991, the majority remain in their infancy compared with counterparts in other areas of the world. I believe Dodo Pizza is going to be the one to do this in the pizza market.Russia is home to some of the world’s largest and fastest-growing family firms however, many of these remain relatively unknown beyond the domestic market. We see great potential in Great Britain and believe that the total openness of our company, its integrity and customer-oriented approach, as well as our tech platform, will allow us to attract business partners, win favour with customers and build a strong brand in the U.K.”ĭavid Sweeney, head of business development in the U.K., said: “Once or twice in a decade, perhaps 10 times in our working lives, a concept arrives with the depth and breadth to entirely disrupt and rewrite the sector it is in. The competition is stiff but we’re certain there is room for new innovative players. ![]() “It’s one of the largest pizza delivery markets in Europe. “For the next few years we’re going to concentrate heavily on development in the United Kingdom,” said Fyodor Ovchinnikov, Dodo Brands founder and CEO. ![]() ![]() The brand is bolstered by a +16 per cent year-over-year in overall international system sales in October 2020.Īfter a planned rollout of five new company-owned units in 2021 where the gourmet delivery-takeaway concept will be tested, Dodo Pizza will start franchising at the beginning of 2022, with plans to operate 50 units in the U.K. With the creation of the new concept, Russia’s Dodo Pizza is aiming to be a key player in the U.K. Roman-style dough is a traditional recipe that makes the crust light, crispy, rectangular in shape and “more aligned with the preferences of the modern customer”, according to the brand. located in Brighton, Coventry, Walsall - but the new Leamington Spa-based unit is the brand’s first company-owned store in the region and will be the first location to showcase its new “gourmet delivery-takeaway brand built around Roman-style dough”. The international pizza brand has set its sights on opening 50 more in the region by 2023.ĭodo Pizza already operates four franchised pizza stores in the U.K. ![]()
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